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How can a small local business with no marketing budget use social media to attract more customers?

Last Updated: 28.06.2025 02:51

How can a small local business with no marketing budget use social media to attract more customers?

Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:

Place

People

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as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.

Product

Perception

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Good marketing is doing this well.

Processes

Price

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AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)

Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.

If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.

Why are we explaining today’s “climate change” as driven by human related “green house” gasses when natural “global warming” pushed sea level up to the “shores” of Topeka with no human contribution or even presence? Is Occam’s Rasor applied?